about us.
Regal Sportswear is a multi brand group that specialises in fashion retail and promotional products. Yarn, as our major retail brand, is a community marketplace that features a diverse range of products and brands that showcase authentic Indigenous artwork. We help First Nations owned brands to grow and connect with new customers, through the assistance of our logistic infrastructure and marketing expertise. We showcase one of a kind designs - designs that speak of country, culture, and the Dreamtime. Through featuring these beautiful designs and products Yarn is a platform dedicated to supporting First Nations artists, art centres, community organisations and small businesses.
Senior Marketing & Community Strategist
Are you an experienced digital marketing professional with a proven track record in eCommerce, a passion for storytelling, and the drive to elevate brands to the next level? Yarn Marketplace, Australia’s largest First Nations-supporting business, is looking for a Senior Marketing & Community Strategist to lead our digital marketing efforts. This is an exciting opportunity to shape our content strategy, grow our ambassador program, and drive community engagement while supporting and celebrating First Nations culture.
What Does This Role Look Like?
As the Senior Marketing & Community Strategist, you’ll take the lead in driving Yarn’s marketing strategy, creating impactful content, and fostering strong relationships with our community of artists and ambassadors. This role is ideal for a highly experienced marketer who thrives in the eCommerce world, has a strategic mindset, and understands the importance of leveraging tools, data, and AI innovations to deliver measurable results.
We’re looking for someone with the expertise to elevate our content game, expand our community engagement initiatives, and rocket-launch our ambassador program to new heights.
Your Key Responsibilities
Digital Marketing Strategy & Content Creation
- Develop and execute a data-driven digital marketing strategy that spans social media, email marketing, website content, and paid campaigns.
- Create high-impact, engaging content tailored to platforms like Instagram, Facebook, TikTok, Pinterest, and LinkedIn, driving both brand growth and online sales.
- Utilize AI tools and emerging technologies to optimize content production, campaign targeting, and performance tracking.
- Manage content calendars, ensuring timely execution of campaigns, and provide detailed performance insights to optimize strategies.
- Collaborate closely with our design team to ensure visual assets align with strategic goals and brand consistency.
Ambassador Program & Community Growth
- Lead and scale Yarn’s ambassador program, implementing innovative strategies to recruit, engage, and support ambassadors.
- Use proven tools and techniques to empower ambassadors with resources, promotional materials, and best practices to amplify their impact.
- Bring fresh, creative ideas to expand community engagement across all touchpoints, strengthening Yarn’s connection with First Nations artists and audiences.
eCommerce Growth & Digital Innovation
- Apply your extensive eCommerce experience to develop marketing strategies that drive conversions and optimize customer journeys.
- Partner with the product and marketing teams to support product launches, promotional campaigns, and key sales events.
- Leverage analytics tools to track campaign performance and inform strategies with actionable data insights.
- Stay ahead of digital marketing trends and innovations, especially in AI, ensuring Yarn remains at the forefront of online engagement.
Artist Relations & Cultural Connection
- Build and nurture meaningful relationships with First Nations artists and creators, acting as their primary point of contact.
- Identify and onboard new artist collaborations, bringing in unique and culturally significant collections to expand Yarn’s offerings.
- Support artists by providing them with resources to effectively engage with digital audiences.
What We’re Looking For
- 7+ years of experience in a senior marketing, content, or digital strategy role, with a strong focus on eCommerce.
- Proven success in scaling ambassador programs or influencer initiatives.
- Expertise in creating and executing high-impact digital marketing strategies across social media, email, and website channels.
- Deep understanding of analytics and performance metrics, with the ability to translate data into actionable strategies.
- Familiarity with AI tools and a track record of incorporating emerging technologies into marketing strategies.
- Experience in sourcing and managing creative assets while maintaining brand consistency.
- Strong project management skills and the ability to handle multiple projects in a fast-paced environment.
- Exceptional communication and storytelling abilities, with a passion for creating culturally sensitive and authentic content.
- A collaborative, proactive mindset, with the ability to bring new ideas to the table and drive initiatives forward.
Why Join Yarn?
At Yarn, we’re more than a marketplace — we’re a platform for storytelling, cultural connection, and impact. Joining our team means becoming part of a mission to support First Nations artists and share their stories with the world. You’ll have the creative freedom to innovate, the tools to excel, and the opportunity to make a meaningful difference in the lives of artists and communities across Australia.
Ready to Apply?
Send your resume, cover letter, and examples of your previous work to daniel@yarn.com.au. In your application, tell us about your experience, your achievements, and what inspires you to join us on this journey.
Are you an experienced and visionary Art Director with a passion for creating impactful digital campaigns? Do you have a keen eye for fashion trends and a deep understanding of fast-paced eCommerce environments? Yarn Marketplace, Australia’s largest First Nations-supporting business, is looking for a Senior Digital Art Director to set the creative direction of our campaigns and lead our growing design team.
About Us:
Yarn is an Indigenous marketplace with a team of 35 culturally diverse Indigenous and non-Indigenous members. Our mission is to create an inclusive online platform that supports Indigenous-owned businesses, all-friendly businesses, and Indigenous artists to share their culture and unique stories with our customers. Yarn showcases one-of-a-kind designs that speak of Country, culture, and the Dreamtime.
The Role:
We are seeking a highly experienced Senior Digital Art Director to lead the creative direction across all our digital platforms. In this role, you will be responsible for setting the overarching creative vision, ensuring brand consistency, and producing engaging content/assets for social media, paid ads, email marketing, and our website. Your focus will be on creating campaigns that resonate with our predominantly female audience, aligning with fashion trends and delivering the best online shopping experience.
Your Day-to-Day Responsibilities:
Develop and oversee the seasonal campaign design direction across all brand touchpoints.
Lead and mentor the design team to ensure high-quality creative output.
Design digital assets for use on the website, social media, EDMs, paid ads, and marketing campaigns.
Collaborate with the marketing team to optimize user experience and engagement.
Design homepages, landing pages, and onsite collateral in line with the digital calendar.
Analyze customer responses, website data, and social media metrics to adjust content strategies accordingly.
Stay ahead of eCommerce fashion trends to ensure our campaigns remain relevant and engaging.
Our Ideal Candidate:
5+ years of demonstrated design experience, preferably in a fast-paced eCommerce environment.
Experience in the fashion, lifestyle, or retail sectors, with a strong understanding of female-focused marketing.
Highly proficient in Adobe Creative Suite (Illustrator, InDesign, Photoshop).
Exceptional skills in design, typography, composition, and layout.
Experience with email marketing platforms (Klaviyo or similar) and Google Analytics.
Proven ability to plan and execute marketing campaigns, creating assets for websites, social media, and digital advertising.
Strong leadership and communication skills, with the ability to collaborate effectively within a tight-knit team.
Bonus: Experience in UX/UI design, coding, and troubleshooting with HTML/CSS.
Diversity and Inclusion:
We are committed to building an environment where everyone feels included, valued, and heard. Diversity, inclusion, and belonging are integral to our everyday work culture. We strongly encourage applications from First Nations peoples, people with disabilities, people from gender or sexually diverse communities, and/or people with intersectional identities.
If this sounds like you, we want to hear from you! Please send your resume and portfolio to
We are seeking candidates with B2B account management experience to promote our Apparel, Merchandise & Promotional ranges to Governments, Corporates & NFPs throughout Australia.
This is a unique opportunity to join our growing corporate sales team with an industry-leading brand that creates exceptional products for a highly-engaged customer base.
If you’re a self-starter with excellent time management skills, experience managing a sales pipeline, an eye for detail, and the drive to exceed expectations – this is your opportunity. We need people who can achieve lead and lag goals in any situation!
This outbound role sees you working independently within our domestic B2B sector while collaborating closely with the Product Development, Marketing, and General Management departments. The perfect candidate will bring together inspiring account management skills with a strong ability to confidently connect, nurture, and grow B2B partnerships with a well-established existing account database.
Our company is a market-leading e-commerce brand with a strong promotional and merchandise arm. We are dedicated to delivering unique and meaningful products that resonate with our customers.
This role is suited to someone who is self-motivated, highly organised, task-oriented, analytical, and able to confidently promote and embody our brand identity and ethos.
In return, we're offering a generous base salary + uncapped commission structure.
The ideal candidate will...
- Excel in a sales-driven environment and surpass KPIs
- Thrive in an Account-based management (ABM) sales structure
- Develop and expand your opportunity pipeline
- Confidently engage with new prospects and existing clients
- Master and implement cutting-edge sales strategies
- Strive to consistently exceed revenue targets
- Build strong connections with clients and stakeholders
- Be part of a professional, upbeat, and friendly team
- Utilise CRM systems like HubSpot to enhance efficiency
- Foster great relationships with colleagues and clients
- Communicate effectively and directly
- Showcase your multitasking abilities and strong work ethic
- Balance autonomy and teamwork in managing your workload
- Stay organised and manage time effectively
- Have experience in the apparel, merchandise, and promotional products industry
- Enjoy a convenient Inner Brisbane office location
Our company is an exciting and dynamic workplace, and we're committed to providing a welcoming environment that fosters original thinking; plus we're an equal-opportunity employer.
We are always on the lookout for driven people to join our team. If you believe this position suits your skills and experience, please email us at adam@yarn.com.au and include "call me" in the subject line.
Yarn Marketplace is seeking a skilled Production Artist and Mockup Designer to join our team. As a Production Artist and Mockup Designer, you will be responsible for producing high-quality mockups for promotional products and apparel, as well as other production tasks as needed.
Key Responsibilities:
- Work closely with sales representatives to create high-quality mockups for promotional products and apparel based on client specifications.
- Communicate with clients through email and phone conversations to ensure their vision is executed in all designs and to discuss realistic options for realizing that vision.
- Work with clients and account managers to ensure mockups meet their expectations
- Produce and prepare production-ready artwork files for our print and decoration departments
- Prepare and review proofs for accuracy
- Collaborate with other members of the production team to ensure a smooth workflow
- Maintain accurate records of all artwork files and revisions
- Stay up-to-date on current design trends and technologies
Requirements:
- Proven experience as a Production Artist and Mockup Designer or similar role
- Have the graphic designing skills required to design mockups, vector graphics, logo editing, etc.
- Be customer service oriented
- Excellent skills in Adobe Creative Suite, especially Photoshop and Illustrator
- Strong attention to detail and ability to work under tight deadlines
- Excellent communication and collaboration skills
- Knowledge of production processes and file preparation for print and embroidery
- Understanding of color theory and print production
- Ability to manage multiple projects simultaneously
If you are a creative problem solver with an eye for detail and a passion for producing high-quality mockups, we encourage you to apply for this exciting opportunity at Yarn Marketplace. Please submit your resume, cover letter, and a portfolio showcasing your best work to be considered for this position and email to daniel@yarn.com.au